Royal London Asset Management (RLAM) are a market leader in managing responsible investment portfolios.

As part of their strategy to cement their market leadership position, they have been working with Asset TV to create a series of 1-hour roundtable conferences alongside the Asset TV Masterclass brand.

Filming from our London studio and more recently, under lockdown, from multiple locations, the mini virtual conference is recorded and streamed ‘as live’ to RLAM clients and Asset TV viewers. Subsequently the videos are host for viewing on demand on the RLAM channel page on Asset TV.

Results:

• • RLAM have succeed in building a cohort of fans following the Responsible series.
• • The viewer analytics give the RLAM sales team a rich seam of prospects.
• • 93% of delegates logging onto the live stream remain for the duration of the event.