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We hosted for Invesco a series of 12 online virtual events marketed as Invesco Interactive for their investment clients.

Each event was moderated by Bloomberg News, filmed and streamed live from our studio and reached an online audience of over 500,000 professionals.

Working with Invesco we:

Emailed their client database with invitations to attend each event live and with reminders to watch to all registered viewers; created an online Invesco Interactive portal for attendees to watch the video stream and download accompanying event resources; provided event analytics for measuring ROI and for their sales team follow up; and captured live event recordings to promote the replay on-demand.

Results:

The 12 events were watched by over 375,000 viewers all across the U.S.

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